Summer Fridays
Brand Identity
Transform two LA celeb-influencers vision into reality with an insta-worthy beauty brand that would stand out from the crowd. Summer Fridays founders dreamed up their own product, a jet lag mask that leaves skin gorgeous. CASE worked closely with Marianna and Lauren to find a name that embodied their brand and would be truly social-first. I helped by creating the delicate monogram silk-screened on the packaging creating a clean, minimal and simple harmony with a unique palette that plays well in any insta “shelfie”.Logo design: Marc Malak
Art direction: Tony Yumul
Photography: Case Agency
OVERVIEW
In less than two weeks, the Jet Lag Mask became the best-selling skin-care product on Sephora.com — and across all channels, a tube was sold every two minutes. Press and editors swooned over the branding and packaging, as well as the product. Now, with masks, serum, cleanser, lip balm and more, the brand is regarded as an indie-beauty benchmark and was named one of Beauty’s Most Powerful Brands.
