Clarins is a story of shared beauty for 70 years. Redefining Clarins' graphic ecosystem for its digital communication represents a real challenge. Leveraging their expertise in skincare and plant-based silhouette care for many years, I had the privilege of working closely with the Brand Expression department to offer a delicate experience and strengthen the familial bond that has always connected the brand to its audience. For this, I led the creative direction of the communication for the brand's new positioning, resolutely modern and dynamic for all formulations on e-commerce platforms, while enhancing presence on Instagram and Facebook through creative reels and posts aimed at promoting the brand's highlights.