Transforming the vision of two LA influencers into an iconic beauty brand, Summer Fridays embodies modern self-care with its standout product—the jet lag mask—and clean, minimal design. The name, visual identity, and silk-screened monogram on packaging reflect effortless elegance, while a social-first strategy ensures every detail resonates with an aspirational, global audience. Perfect harmony between aesthetics and storytelling turns Summer Fridays into a lifestyle symbol that transcends beauty.