To mark the anniversary of Terre d'Hermès, I directed the creative vision for an interactive global social experience: the Hermès Kaleidoscope. The digital experience invited users to capture photos of the ground and sky, generating mesmerizing kaleidoscopic animations inspired by the brand's artistry. Deployed across social platforms, it blended storytelling, user-generated content, and immersive design, strengthening community engagement on social medias and amplifying brand visibility.