Hermès
LE KALÉIDOSCOPE
To celebrate the anniversary of the Terre d'Hermès fragrance, I led the creative direction of a captivating global social experience, aiming to merge earth and sky around an interactive kaleidoscope. This project successfully combined user experience and precision interface design to create a unique immersion. Launched on the brand's Instagram account, the success of this Hermès Kaleidoscope subtly accompanied the rejuvenation of the fragrance's communication.
Creative Lead & UI UX Design : Marc Malak
Technology : Koalition
Agency : Creative Feed
Mobile experience
From earth to sky, this is the story of the fragrance. Users were invited to capture a photo of the ground beneath their feet, then of the sky surrounding them. The result allowed for the generation of an animated kaleidoscope, reminiscent of the surprising magic of Hermès squares and the brand universe.
Social media
Deployed across all the brand's social media platforms, the most beautiful kaleidoscopes have sparked the creation of multiple user-generated content (UGC), thus amplifying its already considerable visibility through brand awareness centered on artistic creation. These captivating kaleidoscopes have encouraged users to engage with the brand by sharing their own creations and participating in the visual storytelling of the Hermès universe. This approach has strengthened the bond between the brand and its audience, fostering an engaged and participative community.
