In honor of its 125th anniversary, Pepsi commissioned CASE to design a digital communication campaign. "Pepsi Generations" celebrates the brand's historical influence in pop culture. I had the opportunity to create a digital content strategy for a global activation targeting the US market aimed at strengthening its connection with nostalgic fans. Using time-worn gifs inspired by Pepsi's iconic ads, I reimagined and repurposed memorable moments from its history to embed the brand into culture. This deconstructed identity created a unique texture, featured on an exclusive bottle designed for the occasion, introduces limited-time retro packaging.