Spearheading the digital strategy for @levisparis, I focused on creating a vibrant Parisian storyline that reinforced Levi’s® brand equity in France. By showcasing local initiatives, seasonal collections, and Parisian cultural moments, the strategy told stories "through the prism of Paris." The Levi’s Film Festival highlighted the city as a creative hub, allowing the public to vote for emerging talents and artistic works, transforming the platform into a cultural landmark. Complemented by Levi’s Academy, a TikTok and Instagram initiative targeting Generation Z, the strategy deepened connections with the local audience through engaging content that celebrated both Parisian creativity and Levi’s timeless values.